SAMSUNG
The brief was simple - Show off our latest Galaxy phone and focus on the best time of day: NIGHT. From the night vision capabilities to the super fast charging, the Galaxy S22 is a night owl’s best friend. I’m actually surprised this came out so good considering I’m asleep at 11pm every night.
We made unique cutdowns too - one for each of the Galaxy S22’s key tech features
Agency: Le Truc - Publicis
ECD: Bastien Baumann
ACD: Chris Mendez
ACD: Paz Molina
Copywriter: Audrey Estes
Art Director: Hannah Berling
Director: The Malloys
Production: Superprime