AT&T Codes of Culture
The AT&T Codes of Culture campaign was one that celebrated individuality and identity through the area codes we call our own. When we were tasked to apply the thinking to the NBA Season, we connected the hardcore fandom of NBA fans with the same passion they have for their stomping grounds. 718 Stand up!
Film: This thing was a lot of fun to shoot. Got to make Desus and Mero’s first ever TV spot and hung out with Magic Johnson. We also convinced a bunch of folks to get this up and coming rapper named Meg Thee Stallion. She turned out alright
Agency: Translation
Creative Director: Andy Ferguson
Copywriter: Chris Mendez
Art Director: Paz Molina
Director: Sara Dunlop
Production: The Corner Shop